Strategic marketing leader with proven history of team development, brand building, revenue growth, vision, innovation and customer-focused marketing solutions for B2C and B2B audiences. My work ranges from global marketing strategy and brand development to digital marketing, helping companies and institutions to enhance their products and improve their sales, sparking growth in business through offline and online media.
Business strategy . Market analysis . Targeting . Customer acquisition . Positioning . ROI improvement .
Brand identity . Brand growth . Brand consolidation . Rebranding . Brand awareness . Product optimization .
Web development . App development . E commerce . Lead generation . SEO . PPC . E mailing . Social media .
Advertising . Sponsorships . Product & packaging . Events management . PR . Direct marketing . Literature .
Cosmetics, Miami. In charge of overseeing the marketing for the brand, developing and executing corporate strategy and tactics. Lead the overall planning, impact and alignment of brand-related areas to drive overall awareness, and a cohesive message.
Communications Agency, Miami. Responsible for developing creative communication campaigns for companies such as FIU, Discovery Yachts, House of Senses, Mercedes Benz, and Carolina Herrera among others.MEET HENRY
Industrial, Fort Lauderdale. Ultimate responsibility for the online and offline marketing activities and direct the development and delivery of a fully integrated marketing strategy for the business.
Telecommunications, A Coruña. In charge of global brand strategy for this €300M technology company, coordinating efforts across Europe, LATAM and the US. New marketing strategy contributed to product improvement and revenue maintenance in downturn, heavily competitive market.
Water Engineering Start-up, Southampton. Oversaw the national and international marketing of this rapidly growing UK water sector technology company. Key member of strategic management team developing and implementing growth strategies that resulted in year on year revenue increases of more than 100%.
Hospitality & Tourism, Barcelona. In charge of conducting international markets analysis to assess the feasibility of an expansion of this €260M company. Developed international relationships with potential customers and partnered with management teams to create strategic plans and options for each country.
Advertisement, Barcelona. Took part in the creation and development of advertising campaigns for numerous clients including Buckler, Donettes, Fanta Free, Vidago, Manos Unidas and Cola-Cao.
Global Marketing and Media, Barcelona. Took part in a tourism consultancy project and conducted a market survey aimed at determining the characteristics and trends adopted by tourists while traveling in Europe.
1998-2004, Barcelona, Spain. Bachelor and Master in Business Administration with a major in Marketing.
2002, London, United Kingdom. Marketing Course.
2004, Milan, Italy. Exchange Program. Specialization in Fashion Management.
2011, London, United Kingdom. Project Management.
Not many people knows more about online marketing, CRM and communication better than Ana. I had the pleasure to work with Ana and her deep knowledge of marketing IT systems allows her to analyse complex requirements and come up with great solutions using the most suitable option. A joy to work with, I would have no hesitation recommending Ana for any project.
Entrepreneurial by nature, Ana is motivated, resourceful and have excellent organization and leadership skills. She always showed a great understanding of the US market, from both the strategic and the tactical perspective, what makes her an excellent candidate for any C-level Marketing position.
She built an exciting new brand presenting i2O as an innovative and dynamic company, punching well above it’s weight at the time. Ana’s bright and passionate personality, diligent, hard working and confident development of marketing strategy helped us to achieve impressive global market penetration of our brand. Within a short period of time we found that customers throughout the world became aware of i2O and our technologies, could recognise and understand our brand and saw us as a creative leader in the market. Ana can justifiably take full credit for how the brand has been built and how it has contributed to the substantial year on year growth in i2O. It was a real challenge to fill role when Ana left us.
Ana has a team player mind-set, ability to work with minimal supervision and unwavering commitment to exceeding expectations. Most importantly, she exhibiths above-average creativity which together with her education and natural leadership, makes her an exceptional marketing and advertising professional. Over all, I believe she has tremendous potential. I feel confident that any company would be fortunate to have her as part of their team.