A n a M e i r a

m a r k e t i n g + c o m m u n i c a t i o n s

A B O U T

Strategic marketer with proven history of team development, brand building, revenue growth, vision, innovation and customer-focused marketing solutions for B2C and B2B audiences. My work ranges from global marketing strategy and brand development to digital marketing, helping companies and institutions to enhance their products and improve their sales, sparking growth in business through offline and online media.

Strategy

Business strategy . Market analysis . Targeting . Customer acquisition . Positioning . ROI improvement .

Branding

Brand identity . Brand growth . Brand consolidation . Rebranding . Brand awareness . Product optimization .

Digital Marketing

Web development . App development . E commerce . Lead generation . SEO . PPC . E mailing . Social media .

Offline Marketing

Advertising . Sponsorships . Product & packaging . Events management . PR . Direct marketing . Literature .

Ten years of experience working in several industries including advertising, consultancy, food, fashion, telecoms and water. Aiming to help create the foundations for a brighter future.

From 2015, Creative Director at HENRY

Communications Agency, Miami. Responsible for developing creative communication campaigns for companies such as FIU, Discovery Yachts, House of Senses, Mercedes-Benz, and Carolina Herrera among others.

2014 - 2016, Director of Marketing & Communications at Allied

Industrial, Fort Lauderdale. Ultimate responsibility for the online and offline marketing activities and direct the development and delivery of a fully integrated marketing strategy for the business.

2011-2013, Marketing Director at Disashop

Telecommunications, A Coruña. In charge of global brand strategy for this €300M technology company, coordinating efforts across Europe, LATAM and the US. New marketing strategy contributed to product improvement and revenue maintenance in downturn, heavily competitive market.

2009-2011, Marketing Manager at i2O Water

Water Engineering Start-up, Southampton. Oversaw the national and international marketing of this rapidly growing UK water sector technology company. Key member of strategic management team developing and implementing growth strategies that resulted in year on year revenue increases of more than 100%.

2006-2008, International Product Manager at The Eat Out Group

Hospitality & Tourism, Barcelona. In charge of conducting international markets analysis to assess the feasibility of an expansion of this €260M company. Developed international relationships with potential customers and partnered with management teams to create strategic plans and options for each country.

2004-2005, Copywriter at Ogilvy

Advertisement, Barcelona. Took part in the creation and development of advertising campaigns for numerous clients including Buckler, Donettes, Fanta Free, Vidago, Manos Unidas and Cola-Cao.

2003-2004, Junior Consultant at IMG

Global Marketing and Media, Barcelona. Took part in a tourism consultancy project and conducted a market survey aimed at determining the characteristics and trends adopted by tourists while traveling in Europe.

Extensive experience of working within fast-paced environments for both large corporations and start-ups in EMEA, LATAM, APAC and the US.

W O R K

E D U C A T I O N

ESADE Business School, BBA & MBA

1998-2004, Barcelona, Spain. Bachelor and Master in Business Administration with a major in Marketing.

London School of Economics

2002, London, United Kingdom. Marketing.

Universitá Commerciale Luigi Bocconi.

2004, Milan, Italy. Exchange Program. Specialization in Fashion Management.

APM - IPMA

2011, London, United Kingdom. Project Management.

I T   S K I L L S

L A N G U A G E S

English, Spanish & Galician0%
Italian & Portuguese0%
French & Catalan0%

R E F E R E N C E S